6th February 2015
Discover how to perform the ultimate male Brazilian wax at the Professional Beauty Show in London, Sunday 22nd February 2015 at 1pm, with 'wax daddy' Andy Rouillard.
31st January 2015
"What aftercare products should I recommend to male waxing clients?" Andy Rouillard has the answers in the February issue of Professional Beauty magazine.
1st November 2014
The Hair Removal Expo takes place in Birmingham on 16th November. With a jam-packed education programme and fabulous marketplace with all your favourite hair removal brands under one roof, this is one show you won't want to miss.
17th October 2014
We're at the Professional Beauty Show in Manchester this weekend with Pat Bryan from The Wet Shaving Company, giving a seminar on 'how to keep the guys coming back for more'! Pop along to see a wet shave, nostril and ear wax in action.
7th April 2014
Issue 4 of Modern Spa Magazine includes a fabulous feature on the ins and outs of intimate waxing, courtesy of 'wax daddy' Andy Rouillard and fellow waxer Lucy Dixon.
20th March 2014
Come and see us at the Scottish Beauty Show, 23rd-24th March 2014!
15th February 2014
'Wax Daddy' Andy Rouillard is presenting two seminars at Professional Beauty London next weekend. The Axiom Wax Academy team will also be on stand G32 with Outback Organics, come and say hi!
12th September 2013
The Wax Show UK takes place on 10th November 2013 in central Reading. Britain's first educational conference dedicated to the art of hair removal, featuring an inspiring one-day programme packed full of valuable advice and clever tricks to help you build your hair removal business.
26th March 2013
We will be back in California for The Wax Show this May 19th, an all-day wax extravaganza for fellow hair removal technicians, followed by hands-on classes in and around the Bay Area. Can't wait!
22nd February 2013
Want to learn the ABC of the BSC? Andy Rouillard is presenting a male Brazilian waxing seminar on Sunday 24th February at the Professional Beauty Show in London, including a live demo!
1st November 2012
International waxing specialists Andy Rouillard and Nicole Reposeur will be presenting 2 advanced waxing classes in Russia, 7th-8th November 2012, at The Academy of Scientific Beauty in Moscow.
3rd October 2012
Do you know the way to San Jose? The UK's 'wax daddy', Andy Rouillard, is delivering 3 advanced male waxing seminars at the California Face & Body Expo this weekend.
15th September 2012
New nostril waxing video tutorial added to our YouTube channel.
1st September 2012
Exclusive article, step-by-step back wax tutorial and "hair map" by Andy Rouillard, out now in the September issue of America's Skin Inc Magazine.
22nd August 2012
By popular demand, we are pleased to launch the Axiom Wax Academy's new Female Intimate Waxing workshop! Give your clients the 'wow factor' waxing experience they deserve!
5th August 2012
Thinking of adding men's intimate waxing to your treatment menu? We've added a short male Brazilian waxing video on YouTube to showcase a little of what to expect on your training.
31st July 2012
Improve your marketing skills and get more hair through the door! The Axiom Wax Academy is thrilled to host an unmissable Marketing Essentials workshop with beauty business guru Gill Morris on 9th September 2012. This is one class you won't want to skip!
1st July 2012
Andy Rouillard presents an exclusive waxing seminar at the FHT 50th Anniversary Congress on Sunday 8th July. Andy demonstrates the hottest trend in men’s grooming, and shares invaluable tips on how to attract a new client base and boost your profits by introducing this popular treatment to your business.
6th June 2012
International waxing expert, Andy Rouillard, is presenting two male waxing seminars at the IECSC in Las Vegas this weekend.
19th April 2012
We're off to wax our way around Russia! We'll be demonstrating the last depilatory techniques throughout this weekends Intercharm Professional show in Moscow, followed by 2 days of hands-on training hosted by Academie of Scientific Beauty.
21st March 2012
Check out MSN's "20 Best Grooming Tips", with advice for clients on the dos and don'ts of drinking alcohol before waxing!
28th February 2012
Men's Health magazine recommends the Post-Wax Spray from Outback Organics, co-created by LMW founder Andy Rouillard, to beat pimples on the chest and back after waxing!
9th February 2012
We had a natter with the UK's leading 'Grooming Guru', Lee Kynaston, on the hot topic of male waxing. Check it out here: www.groomingguru.co.uk
6th February 2012
Britain's top male waxer, Andy Rouillard, is coming to the Windy City! Andy will be presenting three advanced waxing seminars at the Midwest Face & Body Expo in Chicago, 3-5 March 2012, covering all aspects of extreme waxing for guys.
1st February 2012
New articles added to the resources section: top tips for quicker waxing and using oil instead of powder.
9th January 2012
Happy new year! Training dates for Q1 of 2012 are now in the diary, with additional classes coming soon for the Midlands, Wales, Scotland and America. Plus watch out for details of the new Keep Calm & Wax On workshop and shiny new Female Intimate Waxing class... for those that dare!
11th December 2011
Andy Rouillard and Jason Shankey feature in the Dec/Jan issue of the BABTAC members journal, Vitality, discussing the topic of male grooming 'fads'.
10th October 2011
It's less than a week until the 2011 Professional Beauty Manchester Show! We'll be helping out on the Perron Rigot stand (D68) and also presenting seminars on Sunday 16th October (1:45pm in the BABTAC lecture theatre) and Monday 17th October (2:30pm on the main stage). Come and say hi if you're in the area!
4th October 2011
Axiom model, Tom Stocker, is quizzed on his waxing habit in today's Sun newspaper, as part of an article about male grooming.
28th September 2011
Andy Rouillard picks the brains of the UK's top male waxers and asks for their thoughts on de-fuzzing the men of the species, in the Sept-Oct issue of Guild Gazette.
12th September 2011
Waxing expert Andy Rouillard has teamed up with Outback Organics to create the UK's most comprehensive post-wax skincare line. Launching at Olympia Beauty, 18-19th September 2011, click here for the full lowdown.
1st September 2011
Top tips for practically painless waxing from Perron Rigot, as featured in the latest Professional Beauty newsletter.
24th August 2011
Do you know the way to San Jose? Britain's resident 'wax doctor' Andy Rouillard is presenting three waxing seminars at the Californian Face & Body Expo in San Jose this weekend, 27th-29th August 2011. Come and say hi if you are in the area!
17th July 2011
July's issue of International Therapist magazine from the FHT includes guidance on setting up your male waxing business from industry expert Andy Rouillard.
22nd June 2011
The June/July issue of BABTAC's Vitality magazine features advice from 'wax doctor' Andy Rouillard on solving your most common waxing dilemmas. The full article is also available for viewing on Facebook.
4th June 2011
Viva Las Vegas! Britain's most respected male waxing expert, Andy Rouillard, will be presenting two seminars at the International Esthetics, Cosmetics & Spa Conference in Las Vegas this month.
19th May 2011
Get picky! Nostril waxing guide added to the hair removal resources page.
14th March 2011
Inspired by the Comic Relief antics of fellow waxers Jack Dunn and Mat O'Marah, we've uploaded a nostril waxing walkthrough and video tutorial to our Facebook page. More to follow!
3rd February 2011
Male intimate waxing laid bare at Professional Beauty 2011! Andy Rouillard will be demonstrating the hottest trend in men's grooming, LIVE on stage, and sharing some hints and tips on introducing this popular treatment to your business. 2pm on Monday 28th February, in association with BABTAC.
25th January 2011
Due to popular demand, we have added extra training dates for our Beginners Bootcamp in March. More to follow!
8th January 2011
Professional Beauty magazine re-launches this month with a new ask the experts section, featuring advice from 'wax doctor' Andy Rouillard. Andy was asked for his tips on the best waxing aftercare advice for guys. See his full answer on our Facebook page.
4th January 2011
Happy new year! Stay tuned for details of exclusive training courses, articles, product news and other exciting developments for 2011. Spatulas at the ready for a happy, healthy and prosperous year ahead!
20th December 2010
Male waxing expert Andy Rouillard is interviewed in the Dec/Jan issue of Vitality magazine. Lookout for Andy's brand new waxing articles for BABTAC members, starting in February 2011.
6th December 2010
We now have a Facebook page! Join us online for the latest news, articles, tips and training updates.
23rd November 2010
Training dates for the first half of 2011 have now been confirmed. More dates and venues coming soon!
1st October 2010
See waxing guru Andy Rouillard in action at two live intimate male waxing demos taking place on Monday 11th October at the Professional Beauty Manchester Show.
19th August 2010
We love the Outback Organics line of tea tree skin care products! Beautifully packaged and ideal for both male and female waxing clients, the entire range is both ethically produced and a delight to use. We feel like we've stumbled on a hidden gem here, and wanted to share the secret!
16th August 2010
Perron Rigot have been nominated for the second year running in the 2010 Guild Awards of Excellence. Huge thanks to everyone who voted for us!
3rd August 2010
Hone your waxing skills at the 2010 Olympia Beauty Show. Exclusive hands-on waxing masterclass with Andy Rouillard and Penny Turvey, not to be missed!
1st May 2010
Check out our latest male waxing article in the May 2010 issue of The Salon Magazine.
4th April 2010
In association with BABTAC, we are proud to offer two special waxing masterclasses with exclusive discounts for BABTAC members: Advanced Waxing on 17th May and Male Intimate Waxing on 18th May.
15th March 2010
We are featured in the April 2010 issue of Men's Health magazine as part of their article on hair removal (page 148).
8th February 2010
Waxing specialist Andy Rouillard will be hosting two exciting sessions at this year's Professional Beauty London show, demonstrating the art of male Brazilian waxing LIVE on stage.
12th January 2010
Check out our marketing tips for waxers in the latest edition of Thlago News. Call Thalgo on 0207 512 0872 for your copy.
4th January 2010
Happy New Year! Stay tuned for exciting developments in 2010, including the launch of our new Beginner's Waxing Course.
8th December 2009
Training dates for the first half of 2010 have now been published, with more to follow in Basingstoke, London, Cardiff and Glasgow.
10th November 2009
We are delighted to announce that Andy Rouillard and Perron Rigot won the category of 'Best Hair Removal Supplier' in the 2009 Beauty Guild Awards Of Excellence, as voted for by customers and trainees. Huge thanks to everyone who voted, our trophy is taking pride of place on the mantlepiece!
1st October 2009
Another UK first! Andy Rouillard will be appearing at this year's Professional Beauty Manchester show on 12th October, presenting the first live demonstration of male intimate waxing to take place at a UK trade event.
20th September 2009
Andy Rouillard talks to Gill Morris about surviving the recession in the October 2009 issue of Guild News.
11th August 2009
Boost your profits and hone your waxing skills at the 2009 Olympia Beauty Show, with our exclusive hands-on waxing masterclass.
6th August 2009
We are immensely proud that our trainer, Andy Rouillard, has been shortlisted from over 700 nominations in the 2009 Guild Awards Of Excellence!
3rd June 2009
Waxing specialist Andy Rouillard is presenting a free Perron Rigot seminar at the final of the UK Skills event, held this Saturday at Barnfield College. Exclusive to participating college lecturers, please contact us for further information.
4th May 2009
The May-June issue of Guild Gazette features the second part of our tutorial on male waxing (page 12). The full article will soon be available for viewing in the Resources section of this site.
16th February 2009
We are co-hosting the Perron Rigot stand at this year's Professional Beauty Show in London, 1-3 March. Come and see us on Stand S32 for exclusive show offers, including a 15% discount off all purchases and the opportunity to win a Perron Rigot Discovery Kit worth over £70.
3rd February 2009
The February issue of Professional Beauty magazine includes a special "Ask Andy" feature as part of their focus on intimate waxing. The full article is also available to read online here.
15th January 2009
Our head trainer, Andy Rouillard, is presenting a male waxing seminar on the main stage at this year's Professional Beauty Show in London, 3rd March 2009. Put a spark in your spatula and increase your profit potential with invaluable advice on how to attract, wax and keep the guys coming back for more. Includes demo.
8th January 2009
The Jan-Feb issue of Guild Gazette features our latest article, which takes a closer look at retailing for waxers (page 38). Also available for viewing in the Resources section of this site.
1st December 2008
All course prices have been adjusted to reflect new VAT rates (where applicable).
29th November 2008
Our Waxing Resources page is now live, featuring articles, tips, downloads and useful links for every aspect of male waxing.
4th November 2008
See the second of our specialist waxing articles in the Nov-Dec issue of Guild Gazette (page 32). All articles will soon be available to view in the Resources section of this site.
1st November 2008
2009 training dates added.
2nd September 2008
Check out the first in a series of six specialist waxing articles by Andy Rouillard in this month's Guild Gazette (page 32).
23rd August 2008
Andy Rouillard and Penny Turvey from
GMT TEC will be presenting two waxing masterclasses at this year's Professional Beauty North show, 12th-13th October at GMEX in Manchester.
14th August 2008
The GMT TEC training academy website is now live. We are delighted to be offering our new Advanced Waxing Masterclass and popular Male Intimate Waxing workshops at
GMT TEC on a monthly basis.
10th April 2008
Look for an exclusive step-by-step male waxing tutorial written by our head trainer, Andy Rouillard, in the April-May issue of BABTAC's Vitality magazine.
29th March 2008
Habia trainer and men's waxing specialist Andy Rouillard is interviewed in the April editions of Health & Beauty Salon and Professional Beauty magazines.
1st March 2008
Our latest graduates, The Rejuvene Clinic in Bicester, are donating 50% of their BSC treatment price to new male cancer charity UCARE during March and April.
28th February 2008
Axiom Bodyworks owner and head trainer Andy Rouillard is interviewed in this month's Guild Gazette on the subject of male Brazilian waxing (page 48).
18th February 2008
Looking for male waxing services in the UK? Try our Find A Therapist online directory, launched today in association with waxing4men.com - the UK's leading source of male waxing information.
11th February 2008
Axiom Bodyworks are co-hosting the Perron Rigot stand at Professional Beauty 2008. Come and see us on stand X30, March 2nd-4th at London's ExCel, for exclusive show offers and a chance to play with the new Perron Rigot waxes.
26th January 2008
Two of our graduates, Penni Rowe and Amanda Senior, are featured in today's Guardian newspaper in an article on male intimate waxing. We feel like proud parents, well done girls!
17th January 2008
Our male intimate waxing course has been approved by The Guild of Beauty Therapists for certification and insurance purposes.
9th January 2008
Check out our Male Waxing Masterclass at the 2008 Professional Beauty Show. Gorilla warfare is the name of the game, so come and get your questions answered on every aspect of male waxing (includes demo). 2:30pm on Sunday 2nd March - tickets available from today.
1st December 2007
We are delighted that our male intimate waxing course has received official Habia endorsement - the first and only men’s waxing course in the UK to do so.